Mission & Values

We are proud of what we create and we don’t take our achievements for granted.
We are open-minded, down-to-earth and hands-on.

Starting as one dude rolling sushi, we could say: Yes, so far, things worked out pretty good. We couldn’t be prouder and grateful for all of us. But the important thing is: We also want to stay proud and grateful in the future.
So we are constantly moving forward and aiming higher. It’s important for us to keep the things that led to our success: An open-minded, hands-on and proactive attitude. Sounds like fun? Well, it is.

We trust each other. We care for each other. We strive to build a sustainable and long-lasting business and to make a positive impact on the world.

We trust each other. Period. It’s amazingly uncommon in groups of our size, but probably it’s our secret sauce. Every one of us takes care of each other, the environment and our culture, that we want to preserve and pass on to generations. We empower ideas that impact us and the world in a positive way. Even if things don’t go as planned we progress as a group with no one left behind.

We are passionate about creating unique and trusted products that make people happy. We are driven by enthusiasm and work with heart because we love what we do.

We love to produce happiness. We want the people around us to be happy and proud of our work. Every morning we get up to surprise the world with new, inspiring flavours and create awesome products. Like a fire in a stove, this passion comes from within: We all share the same values and know that with positivity and joy – we can achieve almost anything.

Our ambition is to be ahead of the curve. We empower people to grow and foster entrepreneurship: let’s think big, take risks, and learn from successes and failures.
…but we never lose our sense of humour.

We set ourselves ambitious goals and have big dreams and visions; we enjoy their realisation. We always stay humble and respectful for a joyful ride with trustworthy, positive and ambitious people. We don’t wing it, we do it!

We do things with purpose and soul, reflecting the diversity of our stories, brands and people.

We are like our products: from everywhere around the globe. We are a colorful group, celebrating our diversity and reap the benefits from our multiple cultures. The great thing is: If everybody feels comfortable and respected, people open up and share inspiration and experience. This atmosphere fosters authentic people, products and most importantly the happiness.